客户旅程管理的演变.pdf

In the process of developing this paper on customer journey management,Winterberry Group spoke to senior industry experts from both the US and Europe. These experts represented companies involved in all aspects of customer journey management, ranging from global data and technology companies, digital transformation agencies, and end user clients. To complement these interviews, WG ran an online survey of senior brand marketers and marketing decision-makers in April 2021 across the US and UK.

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