In the process of developing this paper on customer journey management,Winterberry Group spoke to senior industry experts from both the US and Europe. These experts represented companies involved in all aspects of customer journey management, ranging from global data and technology companies, digital transformation agencies, and end user clients. To complement these interviews, WG ran an online survey of senior brand marketers and marketing decision-makers in April 2021 across the US and UK.

本文来自知之小站
报告已上传百度网盘群,限时15元即可入群及获得1年期更新
(如无法加入或其他事宜可联系zzxz_88@163.com)