As the digital landscape continues to evolve,marketingoperations professionals will remain at the forefront ofoptimizing marketing strategies for maximum impact andefficiency.They are the organizational nexus for data-drivendecision making leveraging the martech stack,integratingand using data to dellver better customer experiences,seamlessly integr ating omni-channel touchpoints,andmeasuring all of these things to attribute outcomes toefforts.As one study partidpant shared,”MarketingOperations is way beyond just tools and tech.It has thepotential to make companies win deals.It can ultimately bethe major difference between competitors.”
This 2023 edition of the State of the Marketing OperationsProfessional wll help our members fight for the right skills,measurements,and performance metries of how to bemeasured as a successful professional in this space.Itprowides data to enable them to benchmark themselvesagainst their peers,not just against salary,but abo
certifications and other relevant markers.For corporationsand executives,this research will help them invest inretaining and educating their marketing operations talent.
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