What Effective Omni-ChannelAcceleration Entails
Omni-channel acceleration is happening across the retail industry.Traditionalretailers with brick-and-mortar stores are bolstering their ecommerce efforts andcreating new digital experiences.Meanwhile,digital natives that got their start inecommerce are looking for smarter ways to engage customers and drive growth.The impact of COVID-19 on consumers’shopping behaviors and expectations has onlyexacerbated the need for digital transformation in retail.However,a number of macrofactors were already disrupting the status quo well before the pandemic,including:
·Competitive pressure on traditional retailers from customer-centric digitalnatives
·New global consumer data privacy regulations,such as the GDPR and CCPA
·Third-party cookie deprecation due to tracking restrictions in Chrome andSafari
Combined with the impact of the pandemic,all three factors are resulting in a shiftaway from third-party data in favor of first-party data,the need for greater businessagility,and the adoption of a new,more intelligent customer engagement model
What Effective Omni-ChannelAcceleration Entails
Omni-channel acceleration is happening across the retail industry.Traditionalretailers with brick-and-mortar stores are bolstering their ecommerce efforts andcreating new digital experiences.Meanwhile,digital natives that got their start inecommerce are looking for smarter ways to engage customers and drive growth.The impact of COVID-19 on consumers’shopping behaviors and expectations has onlyexacerbated the need for digital transformation in retail.However,a number of macrofactors were already disrupting the status quo well before the pandemic,including:
·Competitive pressure on traditional retailers from customer-centric digitalnatives
·New global consumer data privacy regulations,such as the GDPR and CCPA
·Third-party cookie deprecation due to tracking restrictions in Chrome andSafari
Combined with the impact of the pandemic,all three factors are resulting in a shiftaway from third-party data in favor of first-party data,the need for greater businessagility,and the adoption of a new,more intelligent customer engagement model
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