STREAMING SERVICES CONTINUE TO COME TO THE MARKET,
AND HOUSEHOLDS ARE TRYING NEW SERVICES OUTSIDE THE TOP 6
AMERICANS ARE ADOPTING AD-SUPPORTED STREAMING SERVICES
AT A FASTER RATE THAN NON-AD SUBSCRIPTION-BASED SERVICES
ADVERTISERS CAN CAPTURE CONSISTENT,HIGHLY ENGAGED AUDIENCES
THROUGH MVPD/VMVPD STREAMING
SMART TV OEMs HAVE LEVERAGED INTEGRATED FAST CHANNELS/EXPANDED APP
COMPATABILITY TO BUILD EXTENDED AD-SUPPORTED REVENUE BUSINESSES
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