So why does this approach makesuch a big difference? Becausewe are leveraging what we callan Integrated CX approach toconsumer data, rather than justrelying on a survey alone. Thisenables us to get a truly holisticperspective of consumer behaviour.
Additionally, we are truly lettingconsumers identify the trends
rather than merely creating a surveybased on our own perception of theexperiences retail consumers desire.