Study Methodology
·For the Infinite Dial, Edison Research conducted a national telephone survey of 1,500 peopleaged 12 and older in early 2023, using random digit dialing techniques to both cell phonesand landlines (U.S. Population 12+)
·Data weighted to national 12+ U.S. population figures
·”Mom” is defined as a woman having a child under 18 living in her household
·Reporting of media habits and trends for U.S. moms since 2011
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