Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They compete with not only each other for attention, time, and revenues, but also with social media, user-generated content, and video games The latter have evolved more quickly, staying close to younger demographics.
While streaming video-on-demand services spend billions on content to tempt fickle subscribers,social media services have more free video content than they can manage. Indeed, top social media services are leaning into user-generated video content (UGC), emphasizing users’interests more than their connections—and looking more like a new kind of personalized TV. While the creator economy has supported social media and brought independent creators closer to their audiences, creator incomes are still lean and unreliable. Leading UGC services seem unsure how best to support their content creators and brand ambassadors while keeping their own costs down. At the same time, more socializing may be shifting into messaging services that lean into utility more than entertainment.
本文来自知之小站
PDF报告已分享至知识星球，微信扫码加入查阅下载3万+精选资料，年享1万+精选更新
（星球内含更多未发布精选报告.其它事宜可联系zzxz_88@163.com）
