In 2022, we saw many popular social media networks create copycat features to compete with both established and new emerging social platforms. Some of these features include, Reels, TikTok Now, and Twitter’s Fleets. Gizmodo callsthistheTikTokificationofFacebook. However,what these social media platforms fail to realize is that even though these users overlap on several of these platforms, they go to different platforms for different experiences.
For example,the millennial user might get on Instagram to keep up with their favorite lifestyle influencers and then use TikTok to learn more about DlY home tips while simultaneously using Twitter to get their news. The race to add competitor capabilities isn’t positive,but rather
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