No matter your industry, brand, or business model, as a customer-obsessed company you’ve made personalization a top priority. Arguably nothing is more important to growth and other business outcomes than the ability to deliver compelling experiences matched to the context and expectations of each consumer in any given moment.
Success with personalization starts with the mastery of customer data. To build and maintain that mastery, brands must navigate hyper-accelerated change to make constant and critical decisions about where and how to uplevel the data capabilities that empower personalization at scale.
To help you plot the most effective path forward,we surveyed more than 600 marketing,data,and IT leaders at leading brands across a diverse set of industries to evaluate key aspects of their customer data strategies as they attempt to meet these disruptions head-on.
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