Theaters do not have to solely rely on movie studios, and the types of movies they choose to produce, to sell more tickets.
Moviegoers continue to be lured in by the uniquetheater experience,an experience that cannot be replicated at home. US adults said that they would choose to watch a movie in the theater to enjoy the movie theater experience (38%), the movie quality (e.g., picture, sound) (37%), specialized viewing experience(e.g.,IMAX,3D,35mm film)(32%),theater ambiance(28%),exclusive movies(e.g.,new releases,theater-only releases)(25%),comfortableenvironment(e.g.,seating,temperature)(24%),and (of course)the concessions(20%).
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