Consumption satisfies the fundamental need for survival and allows people to maintaingoodhygiene.Thisincludes basic goods such as food,beverages and clothing, as well as products andservicesforpersonalcareand appearance.In addition to products for everyday use,this Life Area also includesfast-movingconsumer goodssuchashomecareproducts and flowers,and luxury items such as watches,jewellery and handbags. Consumption of these goods and services goes beyond satisfying basic needs and enables people to develop better self-esteem and a better attitude towards life-for example,through good food and clothing. As a result. typical players in this Life Area include supermarkets,bars,restaurants, hairdressers,cosmetic studios and fashion stores.
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