日ACKGROUND
The datarepresented in this report spans over $70millionin payments toinfluencerson a variety ofsocial media platforms
GOALS
·Educate marketers and creators on trends withiniZEA’s ecosyste ofagencles,brands and influencers.
·Push the greater infuencer marketing Iindustry toward reasonablepayfor creators Workingon varlous platfors.
·Help creators understand the value they provlde to brands and how toprlce themselves to remain copetitlveInfluencerswithless than 200K
followers hit newrecord highs
Fromnano to mid-tierthecoreinfluencer tiers continued theirrise from the 2020 dip,but
thosewithlarger audiencessawdechncycar ov yea
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