1. Conversion rates for mobile app installs rose sharply by
44%, signaling advertisers who are focused on growing their
mobile app customer base can rely on podcasts to be a
strong channel to drive app downloads and engagement.
2.The average conversion rate for website visits in 2022 was
1.21%, and although that is slightly lower than the previousreport, historical trends consistently show growth inperformance quarter after quarter starting in Q1.Now is agreat time to take advantage of the expected uptick.
3.We saw a 5% increase in average purchase conversion ratefrom attributed visitors and a 10% increase in lead conversionrate from attributed visitors – which continues to support theinsight that once an exposed listener in the podcast channelarrives at your website, they’re likely to take action.
And there’s so much more. Read on for the full story.
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