To spot trends and identify benchmarks, we used Rival IQ to analyze engagement rates, posting frequency,post types,and hashtags on thetop four social channels for brands:Facebook, Instagram, TikTok, and Twitter.
We define engagement as measurable interaction on organic and boosted social media posts, including likes, comments, favorites, retweets,shares,and reactions.Engagement rate is calculated based on all these interactions divided by total follower count.
Within this report, we provide a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selectedhad active presences on Facebook, Instagram, TikTok, and Twitter as of January 2022, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram,TikTok,Twitter followers of 5,000 as of the same date. We used median performance from the companies selected for each industry to compile the data for this report.
本文来自知之小站
报告已上传百度网盘群，限时15元即可入群及获得1年期更新
（如无法加入或其他事宜可联系zzxz_88@163.com）
