Interviewed weekly users of social
media platforms and/or Snapchat (16-49 age group)from a representativeonline panel.
·The methodology included asurvey togauge current
perceptions of influencer contentand receptiveness to brand-sponsored influencer content
·Additionally,gathered feedbackon influencer content acrossvarious platforms through
creative feedbackIn fact,the vast
majority are open andreceptive to brandssponsoring influencer
content
Receptivity To Brand Sponsored InfluencerContent-%Very Or Somewhat Open
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