In 2023,many destinations and travel businesses remainedfocused on recovery post-COVID-19.The speed of thatrecovery has varied by region,but by the end of 2024,it will becomplete,even for those countries that lifted travel restrictionsmost recently.
This brings destinations back to the issues they weredealing with pre-pandemic.Where do they want to go withtourism?What type of tourism?For what purpose?But whilethe questions persist,the context has changed,shapedby geopolitical events,technological advances and risingconcems about sustainability.
“Growth at all costs”is nolonger viable.Destinations and travelbusinesses need to focus on new models of tourism which aresocially,economically and environmentally responsible.In thiscontext,access to accurate,timely and granular travel data isinvaluable to success.
As the industry leader in comprehensive global air travelintelligence,ForwardKeys is pleased to share this report,whichanalyses the evolving pattems of global tourism and changingtraveller behaviours that are emerging through 2023.We hopeit provides valuable insight into the most impactful trendsaffecting destinations,and the opportunities available.
As the travel industry prepares for a year marked by strongdemand,the key question is how effective DMOs and industryprofessionals will be in attracting the appropriate travellersegments to meet their objectives for sustainable growth.
We wish you a successful 2024 -whatever shape that maytake for your business or your destination.
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