Research and consulting firms are farand away the leaders among industriesusing Al for the top overall use cases—writing content (68%)and designv
illustration (64%).Al is least used in theEducation/Arts/Public Sector space forthese purposes.
While a laggard in many respects,Education/Arts/Public Sector doesreport using Al to create social mediacontent atlevels (35%)comparable tootherindustries.
Media and publishing companies areleaders in using Al tools (63%)for
personalization.Thev also lead in usingit to create video (249%).In general,Alvideo creation is far less prevalent
across industries than for other formsof content creation.
Alis reshaping how we work.At manycompanies,Al tools have become sowoven into workflows that usage is adaily or weekly habit.Across the board,Al tools are heavily used at least weeklyfor the overall top use cases—design,
social media,and writing.Copy creation isusually a daily Al application,while designand social media are usually weekly.
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