The renaissance of video game movies and series
·The Super Mario Brothers movie and the HBO Series The Last of Us have been wellreceived and highly successful
·We’ve also seen favourable outcomes in other video game movies and series recently
·Given the recent success in video game films and series,Hollywood and investors are setto make significant investments in this market
Content providers increasingly relying on AI to streamline creation process
·The creative industry has seen an increase in the use of AI,allowing content providersto automate tasks,reduce their costs,increase their precision,and curate better userexperiences
·All AI tools used have as a main goal the optimisation of practices,where AI and NLPalgorithms allow for scalable content creation and efficient content methods
·Future trends in the industry include hyper-personalisation,prototype acceleration andpredictive analysis
Growing pipeline of high-quality AR and VR games
·Consumers are growingincreasingly interested in the more realistic and unique gamingexperiences AR and VR offer
·Major AR and VR game and headset releases this year indicate the face of the gamingworld is rapidly changing
·High prices,data security,and user safety remain near-term challenges for widespreadadoption
Digital delivery of news is evolving
·Meta’s launch of Threads through Instagram as a competitor to Twitter is creating a seachange in the delivery of news and information
·Publishers face intense competition from digital giants like Google,Facebook and TikTokfor ad revenue and attention,though deals to pay for content provide some relief
·Social media has surpassed direct access as the main gateway to digital content
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