Integral Ad Science(IAS)conducted a survey to understand industry
perspectives on retail media network advertising.This study provides insightinto the value and challenges of the rapidly expanding retail media networkadvertising market for both marketers and consumers,focusing on howmedia quality can overcome challenges and maximize KPls in the space.
In addition to consumer data,this study integrates findings with informationfrom external B2B studies and observational data analyses to furtherunderstand industry perspectives of retail media network advertising.
RETAIL MEDIA NETWORKSARE BECOMINGA KEY
PILLAR OF ADVERTISINGSTRATEGIES
Retail media networks (RMNs)let brandsadvertise across a range of digital channels,placing ads in front of consumers who are in ashopping mindset.
More than half of advertisers used RMNs intheir advertising strategies in 2022,and thisnumber will continue to grow.’
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