Spain adds two more achievements to its 2023
success, as Real Sociedad (brand value E133.63
million) is a new entrant in 37th place, while Real Betis(brand value up 31% to f153.1 million) shoots up ninepositions to 34th to be named the third fastest-growingfootball club brand. Finishing 6th in LaLiga (ahead ofSevilla FC in 12h), Real Betis is hoping to further boostits brand strength and global recognition through aE70 million renovation of its home stadium. Further,Brand Finance also ranked Real Betis 2nd, one spotahead of Real Madrid CF, in its Football SustainabilityIndex. The club’s commitment to raising awarenessabout climate change has further bolstered its positivereputation worldwide.
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