In a world with the turbulence of geopoliticalconflict and rising inflation, travelers areincreasingly recognizing the urgency to actnow to save the planet for future generations.
The most extensive Sustainable Travel researchfrom Booking.com to date also highlightsa divide in people’s actions; some are moreintentional about how they spend their moneywith the perception that sustainable traveloptions are too expensive, while others arewilling to pay more for these optionsto feel reassured they are driving impact
Despite financial barriers, it’s clear there’sa huge appetite for sustainable solutions-especially those that don’t impact spend.
On a micro level, today’s responsible traveleris converting intent into action with ameaningful uptick in more sustainabletravel behaviors such as tuming off theair conditioning and reusing towels in
accommodations. Travelers are also makingconscious choices beyond everyday habitssuch as choosing more sustainable groundtransport and shopping local.
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