WE SEE A SIMILAR PATTERN WITH AD RECALL AND OTHER VARIABLES SUCH AS

FAVORABILITY,PURCHASE RECOMMENDATION, OR RECOMMENDATION INTENT

Example 2:% point lift of Ad Recall, by platform mix

30

SINGLE-

PLATFORM

CAMPAIGNS

TWO-PLAT FORM

CAMPAIGNS

THREE-PLATFORM

CAMPAIGNS

ALL-

PLATFORMS

CAMPAIGNS

25

20

% POINTLIFT

15

10

5

-10

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