Vanessa Bosaen, President, VirginMusic Label&ArtistServices, offersa slightly different package of supportfrom a ‘traditionaf label. At Virgin.artists tendto come with musicreadyto belaunched and lookingto buytheexpertise and experience of herteamto help distribute and market it tofans:”Artists will come touswiththeirmusic that is ready. but they needthe services to take that music andpromote it to the world. That’s whatwe can provide at an outstandinghhigh standard: a network of all ofthe independent music capabilitiesfrom Universal Music across all of itsbusiness units and regions
“Ifyou’re anartistthat knows what youwant to do with your campaign, youknowwho youare as anartist,butyoustillcan’t cover allthe ground yourself- you come to us. It’s just too muchfor any single individual. You can’t beyour own promotion and marketer.radio and TV plugger – you can’t beeverything all at once – especially ifyou want to do it everywhere all atonce.”
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