In 2023 we expect connected TV households will increase from 22million to 30 million households. This accelerates the need ofintegrating Connected TV planning with Linear TV.
Emergence of household ID; unifying devices connected to a singlenetwork will be interesting data for marketers from an omni channelpoint of view.
Projects are underway to make linear television addressable. This willdeliver use cases as broadcasters, distributors and tech platformswill come together.
A lot of FAST channels beyond the dominant players will emerge as
OEM’s will source for more content on their native OS. This can lead to
further chord shaving or chord cutting.