Many are turning to technology in hopes that a new digital approach will reshape their operations and keep them a step ahead of their competitors. But while nearly all executives (95% in our recent survey) are accelerating their transformations, an astounding 97% of them acknowledge that, at best, this effort allows them to keep pace but will not on its own help them create new growth.
Within our research,however,we discovered an important ray of light:some companies are beginning to break out. The highest growth companies in our study are widening their strategic aperture, transforming in ways that position them to drive new growth and relevance. They’re moving beyond basic digital upgrades and instead using technology more creatively to solve emerging customer needs. Most important, our analysis found that the companies gaining momentum are not using strategies that are product-centric or customer-centric-they are becoming life-centric.
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