To today’s businesses, trust is everything.In an uncertain,constantly shifting environment,customers,employeesand investors look for organizations they can depend on. But building and protectingthat sense of trust requires every part of the organization to work together todeliver a consistent, unified vision. Now that we live in a digitized world, every part of the business depends on faimess, integrity and transparency inthe way information is collected and processed.Systems should be resilient, dependable and able to respond quickly in the face of disruption.Whether youare a customer or client who wants to feel safe when transacting with the organization, or part of the broader ecosystem of partners,investors,regulators and society which surrounds every organization—digital trust matters.
Cybersecurity and privacy have a key role to play in building and maintaining that trust.Businesses are ramping up datacollection,expanding the use of artificial intelligence(Al) and machine learning(ML)technologies and embracing the environmental,social and govemance (ESG) agenda, all while facing increasingly exacting regulatory standards.
In the KPMG Cyber trustinsights 2022, we surveyed 1,881 executives and conducted a series of discussions with corporate leaders and professionals from across the world to explore the extent to which the C-suite recognizes this, how they are meeting the challenge,and what they need to do next.We also explore the key role that chiefinformation security officers(CISOs)can play in helping them do so.We identifyfive crucial steps towards building trust through cybersecurity: treat cyber and privacy as a golden thread woven into the business;build internal alliances; reimagine the CISO role; secure leadership support; and reach out to the ecosystem.
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