What’s needed now is nothing less than a reimagining of the automotive industry’s foundational building blocks to explore completely new areas of value and expand the range of experiences in the daily lives of their customers.
It’s too easy to focus on incremental areas of improvement. Instead, what’s needed is an understanding of mobility as an integrative layer of working, living, social experiences and health. This understanding will offer progressive OEMs the opportunity to redefine their value propositions,set new industry standards and reimagine the future of mobility.
New digital sales experiences will make choosing and buying cars as smooth as the drive itself by offering radical transparency and letting people experience the vehicle in a virtual setting.Reimagined physical touchpoints will evolve from singular options to interconnected points that support and elevate the digital experience in the offline world.
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