Welcome to Adobe’s 2023 Digital Trends report. Now in its 13th year, our annual global survey, produced in collaboration with Econsultancy, continues to be a constant in the customer experience landscape. And as today’s digital economy evolves, driving growth for businesses around the world, this much is clear-cutting-edge technologies are empowering individuals, transforming businesses, and connecting people more than ever. Above all, dynamic customer expectations continue to dominate the conversation.
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