While Food&Drink Services advertisers in Europe had relatively stable investments on social ad spending,advertisers in Retail dropped their social ad budget over the past fourmonthsfrom$255millioninMay2022to $215million in August 2022,down 16 percent. Despite this decline,Retail remained the No.1 category on social channels,with its Share of Voice(SOV)at 15 percent.Expect Retail ad spend to pick back up again leading into the shopping holiday season.
本文来自知之小站
报告已上传百度网盘群，限时10元即可加入
（如无法加入或其他事宜可联系zzxz_88@163.com）
