While Food&Drink Services advertisers in Europe had relatively stable investments on social ad spending,advertisers in Retail dropped their social ad budget over the past fourmonthsfrom$255millioninMay2022to $215million in August 2022,down 16 percent. Despite this decline,Retail remained the No.1 category on social channels,with its Share of Voice(SOV)at 15 percent.Expect Retail ad spend to pick back up again leading into the shopping holiday season.
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