Shoppertainment is a USD1 trillion opportunity in APAC, offering the chance to engage and attract digitally exhausted customers across the region.
Projected market value of USD1trillion by 2025 Increasing from USD500 billion today
High-growth markets projected to enjoy +63% CAGR This fast-growing opportunity responds to changing consumer attitudes driven by increasing technology adoption. It appeals to consumers who desire authentic and emotional brand content driven by experiential engagement.
Definition of Shoppertainment
Shoppertainment is defined as content-driven commerce that seeks to entertain & educate first while integrating content and community to create highly immersive shopping experiences.
Leveraging our innovative,customer-focused demand spaces methodology, BCG has unlocked a unique window into the expanding arena of Shoppertainment.Our research reveals that customers are operating in six key demand spaces across two core groups
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