Survation have a formidable record when it comes to opinion polling. Unlike other pollsters, they correctly predicted surprise results in the 2015 and 2017 UK General Elections. They also correctly predicted the outcomes of the 2014 Scottish Independence Referendum and the 2016 referendum on the United Kingdom’s membership of the European Union.
Survation is both a Market Research Society Company Partner and member of the British Polling Council.
To reduce self-selection bias, invitations to complete surveys were sent out to members of Survation’s panel and thesurveys were then conducted by online interview. This approach is far morerigorous than say, running a poll on a website in which anyone can choose to take part.
In questions where the responses are a list of statements, these would be randomised. The only questions wherethe answer statements would not be randomised would be those where there is a natural order to maintain (e.g. a scale from“to a great extent”to“not at all”).
The population sampled included Software Engineers aged 18+ living in the United Kingdom. In total we surveyed258 such people. In future we would like to conduct larger studies over multiple countries.