This whitepaper’s purpose is to bring clarity to a complexand evolving topic-the video and content productionsupply chain-in the era of AI transformation.In theprocess of developing this paper,Winterberry Groupsurveyed more than 250 decision-makers at brandsacross the US and UK and conducted in-depth interviewswith dozens of industry experts and influencers in thecreative production and content creation market.
The result is an evidence-based examination of thecurrent-state and developing changes within the creativeproduction and content creation landscape given thecontinued growth of machine learning and the newlyaccessible and potentially transformative impact ofgenerative AI,how each phase of the content lifecycleis being impacted and where the market is headed.
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