For the fifth edition of the Connected Shoppers Report,Salesforce surveyed 2,400 shappers and 1,125 retailindustry decision makers to learn more about:
·How digital tools are changingphysical experiences
The changing role of brick-and-martarstores
How retailers are using-and plan to use -data toengage shoppers
The impact af service on shopper loyaltyThe intersection ofloyalty programs andshopper data
Datain this report are fiom two double-ananymoussurveys conducted fram May 18 through June 21,
2023.The surveys generated responses from a
range of respondents across North America,Europe,South America,and Asia-Pacific All respondents arethird-party panelists.See page 4 for further surveydemographics.
Due to rounding,not all percentage totals in this reportequal 100%.Comparison calculations are made fromtotal numbers (notrounded numbers).
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