Breaking the mold,building new value
With the dynamics of the travel industry so
complex,no one can be fully certain of the future.What is certain is that the stagnant loyalty programparadigms that served the industry for years aren’tas relevant now.At the same time,new entrantsare innovating loyalty,offering travelers differentoptions and influencing their expectations forloyalty offerings.
It’s time to break the mold on loyalty programsdesigned for yesterday’s travelers and design forthe new.”New”travelers will be different fromwho was traveling two years ago.Flexibility is animperative because traveler makeup inevitablyevolves.Transforming loyalty programs should
focus on ensuring that loyalty investments translateinto value for travelers-and the business.
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