Television has become a fully
interconnected,wide-open spacefor audiences,with the very nature ofsight,sound and motion on a screennow multifaceted and distributableacross any number of devices.
Audiences’underlying concepts ofwhat TV comprises in the first place
have been radically transformed by thetechnology they use daily.
In the midst of this transformation,when it comes to advertisers,
connected TV has been a primary
force driving this change,altering themarketing landscape of video contentand fusing robust performance metricswith the longstanding value of brandawareness that television has alwaysprovided.
“2023 has seen connected TV reachnew heights -record ad spend andadoption have seen it entrench itself asa mainstay for performance marketers,”said Ali Haeri,vice president of
marketing at MNTN.”As we look toward
2024,we expect more of the same asthe channel’s performance capabilitiescome further into focus.It’s safe to sayTV advertising has been transformedforever.”
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