In line with figures of mid-year 2023,consumers feel financiallypressured compared to a year ago,but resilience is evident.

Despite inflationary highs and global wage lows,there is astrong majority who are prioritizing and spending oncategories they feel will propel them ahead in the long-term.

A prevailing sentiment for survival signals cautious,

financially-focused decisions into 2023-particularly amongthe most vulnerable global consumers today.

Lauren FernandesGlobal Director,NIQ Thought Leadership

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