In the U.S, digital video ad spend through the first threequarters of 2022 (S14.6 billion) had already surpassedthe total digital video ad spend in 2021 (S14.5 billion).Thatrepresents a 171% increase from the $5.4 bilionspentin 2020
Across Puerto Rico, Mexico and Brazi, digital ad spendincreased 228% between to 2021 and 2022, with totalspend in these markets reaching $24.5 bilion last yearOf the total,58%, or $14.2 bilion, was allocated todigital video.
In France, Denmark and the U.K, internet-based videospend increased from S2.3 billion in the first threequarters of 2020 to $4.2 bilionin 2022.
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