As a result, marketing teams struggle to communicate the value of their work andboards then underestimate the significance of their brands to the business. Scepticalfinance teams, unconvinced by what they perceive as marketing mumbo jumbo,may fail to agree necessary investments. What marketing spend there is, can end uppoorly directed as marketers are left to operate with insuficient financial guidanceor accountability. The end result can be a slow but steady downward spiral of poorcommunication, wasted resources, and a negative impact on the bottom line.
Brand Finance bridges the gap between marketing and finance. Our teams haveexperience across a wide range of disciplines from market research and visual identity,to tax and accounting. We understand the importance of design, advertising, andmarketing, but we also believe that the ultimate and overriding purpose of brands is tomake money. That is why we connect brands to the bottom line.
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