To this end, we surveyed thousands of
consumers across 12 countries and analyzedresults by generation. These insights help usstay close to our consumers and allow us tolive by our purpose, which is to empower ourconsumers to snack right,all around the world.
This year challenged our consumers and ourbusiness with new hurdles, from inflationand ongoing supply chain issues to the tragicwar in Ukraine.Snacking continues to meeta growing range of needs across consumers’lives, with indulgence remaining a welcomepart of a balanced lifestyle.In fact, three infour consumers across the world (78%)attest”these days,it’s moreimportant than everto have moments ofindulgence in the day.”Consumers continue to turn to snacking as anaccessible, affordable treat to ease or rewardthe demands of daily life. Despite rising grocerycosts, three-quarters (75%) of consumers agreethey always find room in their budget forsnacks,especially millennials (80%).
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