Methodology
We surveyed 1,034 PR professionals from March 31 to April 25,2023.
The goal ofthis survey is to to deliverinsights to the PR industry to help improve the workflow ofpublic relations professionals. Muck Rack distributed the survey primarily through email.
Muck Rack cleaned the data in a variety of ways. First, we only counted complete responses. We alsoremoved low effort responses where the respondent completed the survey in less than five minutes.Finally, we removed any duplicate entries, responses that were generated by spam accounts andchecked the data for major outliers.
Due to changes in phrasing, comparing data to previous years may not be possible. Figures may notadd upto 100% due to rounding errors or excluded categories.
The conservative margin oferror for the survey is about 3%.
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