2023年度中国品牌价值500强报告.pdf

Brand Finance is the world’s leading brandvaluation consultancy.

We bridge the gap between marketing and finance

Brand Finance was set up in 1996 with the aim of bridgingthe gap between marketing and finance. For more than 25years, we have helped companies and organisations of alltypes to connect their brands to the bottom line.

We quantify the financial value of brands

We put thousands of the world’s biggest brands to thetest every year. Ranking brands across all sectors andcountries, we publish over 100 reports annually.

We offer a unique combination of expertise

Our teams have experience across a wide range ofdisciplines from marketing and market research, tobrand strategy and visual identity, to tax and accounting.

We pride ourselves on technical credibility

Brand Finance is a chartered accountancy firm regulatedby the Institute of Chartered Accountants in England andWales, and the first brand valuation consultancy to jointhe International Valuation Standards Council.

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