it became clear in 2022 that live sports is the next hurdle to overcome in the streaming wars.But major rights packages for leagues like the NFL and NBA are still locked up for years,which explains why 36% of adult streaming users in late October sald that a lack of live sports was a problem they had with the services they use.
Media companies are looking to satisfy this dem and, though they’ll do so in a way thatjibes with the increased focus on achie ving profitability. This me ans increasingly eyeing cheaper rights outside the NFL,NBA and MLB for events like motorsports,tennis and golf,which are less dominant in the United States but still saw at least 2 in 5 of those from households with $100k or more in annual income describing themselves as “avid” or “casual” fans in December.
As hefty sports rights package increases are on the horizon,more marquee sports rights will likely start going toward cash-rich tech giants.After all,Google just secured the rights to distribute Sunday afternoon NFL games for seven years.
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