Forget about business as usual.In 2023,marketers will need to decode the new rules of engagement brought on by groundbreaking new technologies and fresh platforms.
As marketers, we’re constantly trying to discover new ways to drive connections and build a following for our brands through the power of emerging digital technologies. Whether that’s through influencer partnerships, the development of a metaverse strategy, or tapping into the NFT craze, the brand-building opportunities are all around us. But how do we do this in a meaningful way and avoid the pitfalls of the shiny and untested?
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