Advertisers in Consumer Packaged Goods(CPG)and Health&Wellness haveshown a relatively stable upward trend in OTT ad spending this year.In contrast,advertisers in Financial Services has seen adecline.Between October and November,their OTT ad spend dropped 10 percent year-over-year,from$305million in 2021to$273millionin2022.
Along with the decline,Financial Services has lost the No.1category spot in terms of OTT ad spending.And,CPG has emerged as the top category as of the top category since Q2 2022. As microchip supply improved this year,Auto brands saw particularly stronggrowth year-over-year among top categories. Compared with same period in 2021,their expenditure on OTTincreased by 74 percentin October and November 2022.
本文来自知之小站
PDF报告已分享至知识星球，微信扫码加入查阅下载3万+精选资料，年享1万+精选更新
（星球内含更多未发布精选报告.其它事宜可联系zzxz_88@163.com）
