From hanging decorations and exchanging gifts to planning traditional meals,the winter holidays are aspecial time for families and communities across America.This year,92%of consumers plan to celebratethe winter holidays,which include events like Hanukkah,Christmas and Kwanzaa.
NRF forecasts that total retail sales during the holiday months of November and December will growbetween 3%and 4%over 2022 to between $957.3 billion and $966.6 billion.NRF also surveys consumersthroughout the holidays to understand their celebration plans and how they are budgeting for coreholiday items like gifts.
About the surveys:
The 2023 NRF and Prosper Insights &Analytics October Consumer Holiday Survey was fielded to 8,103 consumers.Itwas conducted October 2 to October 9 and has a margin of error of plus or minus l.1 percentage points.
The 2023 NRF and Prosper Insights &Analytics November Consumer Holiday Survey was fielded to 8,424 consumers.Itwas conducted November 1 to November 6 and has a margin of error of plus or minus ll percentage points.
The 2023 NRF and Prosper Insights &Analytics Thanksgiving Weekend Consumer Holiday Survey was fielded to 3,498consumers.It was conducted November 22 to November 26 and has a margin of error of plus or minus l.7 percentagepoints.
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