Productivity Is the Most Widely Anticipated Benefit of Al, WhileImpact on Work Quality and Creativity Remains Uncertain
Figure 3
Communicators and marketers agree on the future benefits of Al for
productivity, learning, financial results, and innovation—and on the negativeimpact on the number ofjobs. But they are more divided on how Al mightchange creativity and work quality. Human intelligence, supplemented by Al,might be synergistic and help elevate creativity—if creatives can find ways toleverage Al as an assistant.
Figure 4a
Senior marketers are most optimistic about Al improving innovation, work quality,and creativity—compared to their junior peers and communications colleagues.This might be due to their expectations of Al tools inspiring thinking by helping withresearch and by generating output that can trigger ideas.
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