Streaming content directly to
consumers has not, as a businessmodel, lived up to its billing – and itsperformance continues to decline asmultiple services compete for thesame share of wallet.
What’s more, competitors with diversified
business models and other principal sources ofrevenue are expanding their market share. Theyare using the power of entertainment tocapture consumers’ attention and spending
The signs are clear. The subscription video ondemand (SVOD) market saw slowing growthin
2022.with far fewer new sign-upsIn addition, churn rates are up
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