年媒体和娱乐行2023业展望.pdf

This year’s outlook doesn’t have its own chapter on video games. Instead, gaming is represented throughout. In 2023, the story of gaming is that it has an impact on every part of the media and entertainment industry. All entertainment strategies should consider video games,from simple mobile games to massive multiplayer services and rich, hyper-realistic narrative game worlds. Gaming may also highlight the tight communities and fandoms that can help sustain and amplify entertainment franchises. In 2023, it may become clear that video, social, messaging, and interactive are all part of the same ecosystem of engagement.

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