This openness and democracy of online media makes the reputation of businesses and their leaders inextricably linked.One of the biggest sources of online media in the West has itseIf seen turbulence in leadership and perception on the brand’s future this year. Leaders traditionally are appraised based on their stock priceperformance and annual profitability, bothofwhichcanleadtoshorttermismandmisguidedstrategy.Avalue-based metric which promotes longer-term sustainable value is the strength and value of the brand or brands of a business. The Brand Guardianship Index presents the top leaders whosuccessfully foster growth for their brand(s)and thus deliver sustainable value to their organisations.
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