【西雅展】中国快消自有品牌价质进阶之路.pdf

报告摘要

样本量=亚太6192/中国1100 © 2026 Nielsen Consumer LLC.Source: NIQ consumer outlook guide to 2026, July 2025 survey data vs.Sample size = APAC 6192/CN1100 Consumer top concerns in the next 6 months (% respondents who agree) 对比去年排名变化: 上涨Up 持平Flat 下降Down体现在快消品购买上, 中国消费者左手要抓“物质森林”, 右手要享“情绪旷野” 质价比与情感共鸣的双重满足将成未来快消发展趋势 Reflected in FMCG purchases, Chinese consumers demand both functionality and emotional appeal.Q9：日常采购家居用品和食品杂货时，您愿意为具有哪些特性/功能的产品支付更高的价格？各品类自有品牌增长模式差异多数量增品类开始向品质化、差异化方向发展 Private label growth strategies differ by category.